Barry Watkins
Associate Director, Business Development
University of Rochester

A native of Plymouth, England, Barry studied Mechanical Engineering at Plymouth and Davonport Technical College and after completing five years with the Royal Navy pursued a career in Technical Sales. Prior to immigrating to the United States in 1986 he was President and Founder of Industrial and Marine Acoustics, a leading distributor of noise control and monitoring equipment manufactured in the United States and Europe.
Barry has an extensive background in developing and growing business relationships and partnerships across diverse technical venues and is an effective spokesperson in communicating an organization’s mission. He is an accomplished sales and fund-raising professional with a proven track record in domestic and international markets.
Before joining the University of Rochester, Barry served as International Sales Manager for Performance Technologies, a leading developer of unified embedded computing products and system-level solutions for the communications, military and commercial markets and was a member of the team that successfully took the company public.
In his current role as Associate Director – Business Development for the University of Rochester’s Center for Emerging & Innovative Sciences (CEIS) a NYSTAR Center for Advanced Technology he builds partnerships and coordinates the activities of a wide spectrum of New York State companies, university researchers, and government officials to promote technology transfer and economic development in New York State.








